I hope to be a driving force in creative spaces — especially to people who look like me. Growing up in the Emirates and having spent 14 years in the Middle East; the latter is an ethos that has driven me from the very start. I would like to enhance the results-driven skills I have to set myself up on a sure path to help contribute to thriving creative communities worldwide. 

I have worked across innovative hubs such as Los Angeles and London.

My core focus revolves around digital marketing, management, and operations spanning across both creative and corporate enterprises. My extensive journey includes pivotal roles within various SMEs and label services companies, notably working for Create Music Group (Fortune 500), and most recently international advertising firm Dentsu, in which I worked on launching campaigns across their biggest client's services: Apple.

I have also helped build and launch content management systems on SEOs as well as activating marketing campaigns within various positions. I have spent the last couple of years pursuing higher education and working on multiple music marketing campaigns specifically targeting TikTok Growth Strategies and online monetization.

I possess extensive knowledge of developing music markets as well as their cultural impact with respect to understanding client needs, providing customer support, organizing/scheduling calendars, CMS, CRM and handling multiple projects.