AV Allure x Babychild Music (TikTok Growth Strategy)

Ran and launched distribution operations + marketing campaigns w/ Char Grant (Head of A&R @ 0207 Def Jam) through SoundOn for music start-up Babychild which resulted in milestone achievements to R&B artist AV Allure's first single "Damsel". This included over 50,000+ TikTok video creations, 9.72M TikTok views, editorials across Apple Music including UK R&B, New Music Daily, New Fire, and The New London as well as "Single of the Week" rotations across The Manny Norte Show on BBC 1Xtra as well as The Remi Burgz Show. https://sndo.ffm.to/mxmp1gq